Help Centre

Frequently
Asked Questions

Everything you need to know about advertising with LEADS. Can't find your answer? Contact us.

Getting Started
What is LEADS and how does it work?

LEADS is a self-serve Digital Out-Of-Home (DOOH) advertising platform. You create an account, fund your wallet, build a campaign, upload your creative, select the screens you want to advertise on, and submit. After a quick review, your ad starts playing on real digital screens at those locations.

Do I need an account to get started?

Yes. You'll need a free LEADS account to create campaigns and manage your wallet. Signing up takes under a minute — just an email, password, and verification code. No credit card required to register.

Is there a minimum spend or contract?

No minimum spend and no contract. You can start with any amount that covers your chosen campaign. There are no monthly fees, setup costs, or commitments. Add funds when you need them and spend only what you use.

How long does it take to go live?

Once you've submitted your campaign, our team reviews it for content and quality. Most campaigns are reviewed within a few hours during business hours. Once approved, your ad starts playing on your selected screens immediately.

Campaigns
What's the difference between Rotation and Reservation?

Rotation — Your ad enters a shared pool on your chosen screens. You're billed per play (each time your creative appears on screen). Great for ongoing brand visibility with a flexible budget. Set a total play count target and let it run.

Reservation — You book exclusive time slots on specific screens. No rotation, no sharing — your ad owns that slot. Billed per day. Ideal for events, product launches, or situations where guaranteed airtime matters.

Can I pause or stop a campaign after it's live?

Yes. You can pause a campaign at any time from your dashboard. When paused, plays stop and any unspent held balance is released back to your Available balance. You can resume whenever you're ready — no new approval needed. Stopping a campaign permanently ends it and finalises your charges.

Can I run multiple campaigns at once?

Yes. You can have multiple campaigns running simultaneously — a mix of Rotation and Reservation, across different screens or locations. Each campaign is managed and billed independently from your shared wallet.

How do I choose which screens to advertise on?

During campaign creation, you'll see a list of available screens with their location, venue type, and pricing. You can select any combination of screens that fits your target area and budget. Exact pricing per screen is shown before you submit.

What happens if a screen goes offline during my campaign?

For Rotation campaigns, if a screen goes offline, your plays will continue on your other selected screens without interruption. You're only ever charged for plays that actually happen — so if a screen is down, you're not billed for it. Reservation campaigns affecting offline screens are handled on a case-by-case basis by our team.

Billing & Wallet
How does the wallet and hold system work?

Your wallet has two values: Balance (total funds loaded) and Available (what you can spend right now).

When a campaign is approved, the maximum possible cost is placed "on hold" — it reduces your Available balance but stays in your account. As plays deliver, the actual charge is deducted. When the campaign ends or is paused, any remaining hold is immediately released back to Available.

This protects you from overspend and ensures your funds are never more than your campaigns need.

What payment methods do you accept?

We accept all major credit and debit cards — Visa, Mastercard, American Express, and Discover. Payments are processed securely. Wallet top-ups reflect in your account instantly. We do not currently support bank transfers or invoicing for standard accounts.

Does my wallet balance expire?

No. Your wallet balance never expires. Funds you load stay in your account until you use them, regardless of how long that takes. There are no inactivity fees.

Can I get a refund on my wallet balance?

Wallet top-ups are generally non-refundable once funds have been loaded, as they're used to reserve advertising capacity. If you have a specific concern about unused funds, please contact us and we'll do our best to help.

Will I get invoices for my spending?

Yes. Every campaign generates a full itemised invoice when it completes or is stopped. Your billing dashboard shows a complete transaction ledger with every charge, hold, and release — downloadable as PDF.

Creative & Content
What file formats and sizes are accepted?

We accept the following formats:

  • Images: JPG, PNG, WebP
  • Video: MP4 (H.264 recommended)

Most screens run in landscape orientation. Best results are achieved at 1920×1080 (Full HD) resolution. File size limits are shown during upload.

Is my creative reviewed before going live?

Yes. Every campaign is reviewed by our team before it goes live. We check for content quality, adherence to our content standards, and technical compatibility with the selected screens. This typically takes a few hours. You'll be notified once approved.

What content is not allowed?

We don't allow content that is misleading, harmful, adult, political in nature, or in violation of any applicable laws. Full content guidelines are available in our Terms of Service. Campaigns that don't meet our standards will be returned with a reason.

Can I update my creative after a campaign is live?

Currently, creative cannot be swapped mid-campaign. To use different creative, pause your existing campaign and create a new one with the updated asset. Your wallet balance carries over seamlessly.

Account
How do I update my account details or password?

Log in to your dashboard and navigate to Settings. From there you can update your name, email, password, and payment method. Changes to your password take effect immediately.

Can I delete my account?

Yes. You can delete your account from the Settings page. Note that accounts with active campaigns or outstanding balances cannot be deleted until all campaigns are stopped and your wallet is at zero. If you need assistance, contact us.

I forgot my password — how do I reset it?

On the login page, enter your email and the system will send you a verification code. You can then set a new password. If you're having trouble, contact our team and we'll help you regain access.

Still have questions?

Our team is available to help. Send us a message and we'll get back to you as quickly as we can.

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