Our Story

We're building the
future of DOOH

LEADS was founded on a simple belief: powerful outdoor advertising should be accessible to every business — not just those with agency budgets and six-figure minimums.

"The same screen that a major brand pays thousands to dominate should be equally available to the restaurant owner on the corner — at a price and process that makes sense for them."

AL
Alex L.
Co-Founder & CEO, LEADS
By the Numbers
Screens in network
Advertisers joined
Campaigns completed
24/7
Uptime monitoring
What We Stand For

Our values

Every product decision, pricing choice, and interaction flows from these four principles.

Transparency

You see the full cost before you commit. Every charge is itemised. Every transaction logged. No hidden fees, no vague invoices — ever.

Accessibility

Start with $25. No minimums, no contracts, no agency middleman. If you have a message and a budget, you can run outdoor advertising.

Speed

The world moves fast. Traditional DOOH took weeks to book. LEADS takes minutes. From signup to live screen, you can be on air today.

Integrity

We only charge for what actually played. Our hold system protects your balance. When campaigns under-deliver, you get your money back automatically.

Journey

How we got here

2023 — The Idea

Frustrated by a broken industry

Our founders spent years in media buying and grew tired of watching small businesses get locked out of outdoor advertising by opaque pricing, sky-high minimums, and agency gatekeepers. LEADS was born from that frustration.

2024 — First Screen

From prototype to production

We connected our first commercial screen and ran our first campaign — a local café promoting weekend brunch. They spent $40 and saw 800 plays over 48 hours. We knew we were onto something real.

2025 — Platform Launch

Full self-serve platform goes live

We opened LEADS to advertisers with a complete self-serve platform — reservation slots, real-time analytics, prepaid wallet billing, and campaign review built in from day one.

2026 — Today

Building what's next

Expanding into new cities, adding programmatic targeting, and building audience measurement tools. Goal: make LEADS the default platform for anyone who wants to advertise in the real world.

The Team

The people behind LEADS

A small, focused team with deep backgrounds in ad tech, media, and engineering.

AL

Alex L.

Co-Founder & CEO

Former media buyer at a top-10 US agency. 10+ years in out-of-home. Knows every pain point from both sides of the table.

MK

Morgan K.

Co-Founder & CTO

Built real-time ad delivery systems serving 10B+ impressions daily. Obsessed with reliability and low-latency infrastructure.

JS

Jordan S.

Head of Growth

Scaled two SaaS startups to acquisition. Brings relentless focus on making onboarding frictionless and campaigns convert.

RD

Riley D.

Lead Engineer

Full-stack engineer who designed the LEADS scheduling engine and real-time tracking pipeline from scratch.

Want to advertise with us?

Join our growing network of advertisers and put your brand on real screens today.

Get Started Free Contact Us